|
MARKETING MANAGER, WEB ANALYTICS AND OPTIMIZATION
Jersey City, NJ
|
|
| |
|
Job Description
MARKETING MANAGER, WEB ANALYTICS AND OPTIMIZATION
WORK IN JERSEY CITY, NJ OR OMAHA, NE
TD AMERITRADE Holding Corporation, through its brokerage subsidiaries, is a leading global financial services firm. We provide investors with a broad range of brokerage, mutual fund and consumer financial products and services on an integrated basis.
The Marketing Manager will leverage web analytics to create relevant website performance metrics and produce clear, actionable reports and ongoing strategic guidance to senior leadership. Identify opportunities to optimize engagement and acquisition effectiveness improving the overall prospect experience online. Additionally, this role supports optimization projects, integration with search marketing programs to optimize engagement, conversion and ultimately the ROI from the firm's investments in these programs.
JOB DUTIES:
# Creating, maintaining and rationalizing key reports and dashboards.
# Analyzing customer and prospect usage trends on the web.
# Driving core insights from available data leading to fundamental improvements to the website experience.
# Measuring the effectiveness of channel marketing campaigns.
# Defining customer and prospect segments to analyze and target.
# Compiling, analyzing and communicating key results and implications to Senior Management.
# Partnering externally with vendors and consultants on web analytics, survey and testing solutions.
# Partnering internally with database relationship marketing, technology, client & prospect marketing and others, to prioritize and gather key data and analysis on a weekly, monthly and ad-hoc basis.
JOB STANDARDS
# 2-4 years' experience in web analytics supporting an e-commerce or financial services website.
# Proficiency with an ASP-based analytics solution: Experience with Omniture preferred consideration for other web site traffic analytics software such as WebTrends, WebSideStory (HitBox/HBX), or CoreMetrics.
# Advanced skills with all Microsoft Office Software. Strong ability to relate data and metric performance through PowerPoint reports.
# Knowledge of web authoring: HTML, JavaScript, CSS, ASP, SQL and FTP.
Experience:
CRITICAL SKILLS/EXPERTISE:
# Ability to manage by influence and work well with others.
# Technically-savvy; able to bridge marketing and business requirements with web development and IT.
# Exceptional analytical, quantitative, and critical thinking skills.
# Strong written & verbal communication skills, including the ability to present detailed analyses and reports to high-level executives.
# Quantitative, numbers oriented background with strong analytical skills absolutely required.
# Experience in a role requiring strong financial and/or marketing analysis skills, including experience distilling large quantities of data into key metrics that can drive action; a background in business intelligence or management consulting a plus.
# Knowledge and experience working with web analytics and leveraging this tool to optimize site engagement and prospect conversion strongly preferred; experience with A/B testing, conversion optimization techniques desired.
# Excellent business communications skills; experience delivering written and verbal presentations of analyses and recommendations to senior management.
# Excellent project management and relationship management skills; demonstrated ability to deliver results in a highly matrixed/cross-functional environment.
Preference given for experience and aptitude in:
# Consulting engagement with Sr. and Executive level decision makers.
# Experience in web site analysis and knowledge of best practice requirements to deliver business optimization solutions.
# Online marketing and campaign management.
# Experience with ad serving platforms.
# Email and affiliate marketing.
# Paid and natural search engine marketing.
# Web development experience.
# Team and project management.
# Degree in marketing, ecommerce, or related field.
# Masters degree in business or other related advanced.
TD AMERITRADE offers a competitive compensation package and an exceptional benefits package including medical, dental, performance based-Bonus program, PTO, 401K, tuition assistance and more.
|
| |
|
Experience Required
3 plus years exp.
|
| |
|
Last Update
September 14, 2008
|
| |
|
Apply for this Job
(You must post your resume to apply for jobs - Post your resume here or Log-in if you already have one.)
|
|
Sign Up For Our Newsletter Packed With Job Alerts, News and Expert Advice
|
