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Retail Marketing Manager
Boston, MA
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Job Description
Position Summary: This position will creatively, cost effectively and with return on investment, plan and execute all retail marketing strategies which drive traffic and sell-through of key products at PUMA Retail stores.
Essential Functions: e essential duties and responsibilities of this position include, but are not limited to:
* Develop and implement retail marketing programs that are innovative, creative and demonstrate return on investment; both immediate as well as long term
* Aid in the creation of key product launches at PUMA Retail stores
* Create and oversee store opening promotions and events
* Create and oversee a Customer loyalty program
* Regularly provide post-event analysis and ROI reporting
* Support all Niche Marketing programs to ensure highest levels of exposure to the Brand
* Produce and execute promotional events that are in line with retail strategies and/or react to retail business trends and consumer insights
* Align and coordinate brick and mortar with e-commerce marketing initiatives
* Establish and manage cohesive relationships and close communication with critical departments to ensure synergies on all projects
* Work with and lead functional team members, such as Media Manager, PR Manager, Entertainment Manager and Creative Services in the development of marketing plans
* Support, develop and participate in all Retail Field Meetings
* Travel required; up to 25%
Qualifications:· Degree in Marketing or Communications required· Retail Store experience required. Fashion/Lifestyle retail marketing considered a plus· Demonstrated ability to think strategically and manage long term projects· Understanding of the overall marketing mix including PR, Events, Advertising· Strong understanding of the US market· Excellent communication, written and presentation skills· Persuasive personality with a proven ability to manage and motivate a team· Good understanding of the PUMA brand and how to identify the right opportunities in association with the brand· Strong planning, organizational and implementation skills· Microsoft Office, Adobe Photoshop proficiency required
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Experience Required
2 plus years exp.
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Last Update
September 02, 2008
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